ebay promoted listings fee calculator: Quickly and accurately estimate your fees for eBay promoted listings. Determine your final profit with our calculator.
eBay Promoted Listings Fee Calculator
Results
Total Sale Amount:$0.00
Promoted Listing Fee:$0.00
Final Value Fee:$0.00
Total eBay Fees:$0.00
Your Net Profit:$0.00
Understanding your profit margins on eBay is crucial, but advertising costs can quickly eat into your earnings if you’re not careful. eBay’s Promoted Listings Standard is a powerful tool for increasing visibility, but the variable ad fee can make it difficult to predict your exact expenses.That’s where our eBay Promoted Listings Fee Calculator comes in. This simple, free tool helps you instantly see the advertising cost for any item you promote, allowing you to make smarter decisions about your ad strategy and protect your profits.
eBay Fee Rate Structure
This table outlines the specific fees and rates that are automatically calculated by the tool.
| Fee Type | Rate |
|---|---|
| Final Value Fee (Variable) | 13.25% of the total sale amount (item price + shipping + tax) |
| Final Value Fee (Fixed) | $0.30 per order |
| Promoted Listing Fee | A variable percentage you set (e.g., 2% to 100%) of the total sale amount |
How Are eBay Promoted Listings Fees Calculated?
The fee for a Promoted Listing Standard campaign is based on a simple formula. You are only charged when a buyer clicks on your promoted ad and then purchases that same item within 30 days.
The calculation is:
Final Sale Price x Your Chosen Ad Rate = Promoted Listing Fee
- Final Sale Price: This is the total amount the buyer pays, including the item price, shipping, and any other applicable charges. It does not include sales tax.
- Your Chosen Ad Rate: This is the percentage you agree to pay when you set up your campaign. You can choose any rate from 2% upwards.
For example, if you sell an item for $100 (including shipping) and your ad rate was 8%, your promoted listing fee would be $8. Our calculator does this math for you instantly.
How Is the Promoted Listings Ad Fee Charged?
You are only charged the Promoted Listings Standard fee after a sale is made directly from an ad click. Here’s how it works:
- A buyer clicks on your sponsored listing.
- That same buyer purchases your item within 30 days of that click.
If a buyer finds your item through a standard, non-promoted search and makes a purchase, you will not be charged the ad fee. This “direct attribution” model ensures you only pay for sales generated by your advertising.
What Is a Good Ad Rate for eBay Promoted Listings?
Choosing the right ad rate is a balancing act between visibility and cost. eBay provides a “suggested ad rate” for each of your listings, which is based on what other sellers are bidding for similar items.
- To be competitive: Setting your rate at or slightly above the suggested rate can help your listings appear more often.
- To maximize profit: If you have a high-demand item or are in a less competitive category, you might be able to use a lower ad rate and still get good results.
There is no single “best” ad rate. A good strategy is to start with eBay’s suggested rate, monitor your campaign performance, and adjust it based on your sales and profit goals. Use our calculator to model different scenarios before you commit.
Do You Pay Ad Fees on Best Offers?
Yes, the Promoted Listings fee applies to sales made through the Best Offer feature. If a buyer clicks your ad and then you accept their Best Offer within 30 days, the fee is calculated based on the final accepted offer price, including shipping.
For example, if your item is listed for $150, but you accept a Best Offer of $120, your ad fee will be based on the $120 sale price.
FAQs
Am I charged an ad fee if a buyer clicks my ad but buys the item later?
Yes, you will be charged the ad fee if a buyer clicks your Promoted Listing and then purchases that same item any time within 30 days. The sale is still attributed to your ad campaign.
Is the Promoted Listings fee calculated on the item price or the total sale price?
The Promoted Listings Standard fee is calculated based on the total amount of the sale. This includes the final item price, shipping costs, and any other applicable charges paid by the buyer, excluding sales tax.
What happens if I change my ad rate after a buyer has already clicked my ad?
The ad fee you are charged is based on the ad rate that was active at the time of the buyer’s last click on your promoted ad. Even if you lower the rate later, the original rate at the time of the click will be used if that click leads to a sale within 30 days.
Are there any upfront costs to use Promoted Listings Standard?
No, there are no upfront costs to use this service. The Promoted Listings Standard fee is only charged after you make a sale that is directly attributed to a click on your ad. It’s a cost-per-sale model, not a cost-per-click model.
Do I have to pay a Promoted Listings fee if a buyer finds my item through an off-site ad (e.g., on Google)?
It depends on the campaign. eBay’s advertising ecosystem includes Promoted Listings Standard (on-site) and Promoted Listings Advanced. If you are opted into programs that push ads to external sites like Google, you may be charged an ad fee if a sale comes from one of those clicks. The fee structure for off-site ads may differ.