Free Walmart seller fee calculator for 2026. Get an instant breakdown of referral fees, item costs, shipping, and your final seller payout.
| Total Revenue (Price + Ship Charge) | $0.00 |
| Taxes Collected | $0.00 |
| Walmart Referral Fee (15%) | -$0.00 |
| Total Expenses (COGS + Shipping) | -$0.00 |
| Your Payout (Gross Profit) | $0.00 |
What Is the Walmart Seller Fee Calculator?
The Walmart Seller Fee Calculator is a browser-based tool that helps Walmart Marketplace sellers instantly estimate their gross profit, referral fee, and total costs for any product listing. It takes your sale price, shipping charges, item cost, fulfillment expense, product category, and tax rate as inputs, then calculates your net payout in real time — including a visual doughnut chart breakdown.
Input Fields Explained
| Input Field | ID in Code | Default Value | Description |
|---|---|---|---|
| Item Sold Price | wmPrice | $50.00 | The price you charge the buyer for the product |
| Shipping Charged to Buyer | wmShipCharge | $0.00 | Shipping fee passed on to the customer |
| Cost of Goods (COGS) | wmCost | $15.00 | What you pay to source/purchase the item |
| Fulfillment/Shipping Expense | wmShipCost | $5.00 | What it costs you to ship the item out |
| Product Category | wmCategory | 15% | Determines the Walmart Referral Fee rate |
| Sales Tax Rate | wmTaxRate | 0% | Tax percentage collected from the buyer |
Walmart Referral Fee Rates by Category
The calculator includes five category tiers, matching Walmart’s official fee schedule:
| Category | Referral Fee Rate | Examples |
|---|---|---|
| Consumer Electronics, PCs, Cameras | 8% | Laptops, monitors, digital cameras |
| Automotive, Tires, Plumbing, HVAC | 10% | Car parts, tires, plumbing fixtures |
| Video Games & Software | 12% | Game titles, PC software |
| Apparel, Home, Toys, Beauty, Baby, Health | 15% (default) | Clothing, décor, toys, skincare |
| Jewelry | 20% | Necklaces, rings, earrings |
How the Calculator Computes Results
Every calculation follows this logic from the JavaScript calc() function:
| Step | Formula | Description |
|---|---|---|
| Subtotal | Sale Price + Shipping Charged | Revenue before tax |
| Tax Collected | Subtotal × (Tax Rate ÷ 100) | Pass-through tax amount |
| Total Collected | Subtotal + Tax Collected | Full amount charged to buyer |
| Referral Fee | Subtotal × Referral Rate | Walmart’s cut (excludes tax) |
| Total Costs | COGS + Shipping Cost | Your total expenses |
| Total Expenses | Total Costs + Referral Fee + Tax Collected | All outgoing money |
| Gross Profit | Total Collected − Total Expenses | Your final payout |
| Profit Margin | (Gross Profit ÷ Subtotal) × 100 | Margin % on revenue |
Fee Breakdown Table (Default Values Example)
Using the calculator’s default inputs ($50 sale price, $15 COGS, $5 shipping cost, 15% category, 0% tax):
| Line Item | Amount |
|---|---|
| Total Revenue (Price + Shipping Charged) | $50.00 |
| Taxes Collected | $0.00 |
| Walmart Referral Fee (15%) | −$7.50 |
| Total Expenses (COGS + Shipping) | −$20.00 |
| Your Payout (Gross Profit) | $22.50 |
| Profit Margin | 45.00% |
Dashboard Display Elements
| Display Element | ID | What It Shows |
|---|---|---|
| Gross Profit (large) | resProfit | Net payout after all fees and costs |
| Profit Margin | resMargin | Margin as a % of subtotal revenue |
| Referral Fee | resFees | Walmart’s referral fee amount |
| Total Costs | resCosts | Combined COGS + shipping expense |
The profit figure turns red (#fca5a5) automatically when gross profit is negative, giving instant visual feedback.
Doughnut Chart Breakdown
The chart (powered by Chart.js) visually splits your sale price into four segments:
| Segment | Color | Represents |
|---|---|---|
| Gross Profit | #0056b3 (Dark Blue) | Money you keep |
| Cost of Item (COGS) | #c6daf0 (Light Blue) | Product purchase cost |
| Referral Fee | #e7833c (Orange) | Walmart’s commission |
| Shipping Expense | #56adfd (Sky Blue) | Your fulfillment cost |
Each slice is sized proportionally: (segment ÷ total basis) × 100
Key Rules & Notes
| Rule | Detail |
|---|---|
| No Setup Fee | Walmart charges $0 to join Marketplace |
| No Monthly Subscription | Unlike Amazon, there is no recurring fee |
| No Listing Fee | Listing products is completely free |
| Referral Fee Basis | Calculated on Item Price + Shipping Charged — tax is excluded |
| Tax Treatment | Tax is collected as a pass-through — it is deducted from profit calculations since it’s remitted to the state |
| Reset Behavior | Resets all fields to defaults: $50 price, $15 COGS, $5 shipping cost, 0% tax, 15% category |
Referral Fee Scenario Comparison
| Sale Price | Category | Referral Rate | Referral Fee | COGS | Ship Cost | Gross Profit | Margin |
|---|---|---|---|---|---|---|---|
| $50.00 | Apparel/Home | 15% | $7.50 | $15.00 | $5.00 | $22.50 | 45.00% |
| $50.00 | Electronics | 8% | $4.00 | $15.00 | $5.00 | $26.00 | 52.00% |
| $50.00 | Automotive | 10% | $5.00 | $15.00 | $5.00 | $25.00 | 50.00% |
| $50.00 | Video Games | 12% | $6.00 | $15.00 | $5.00 | $24.00 | 48.00% |
| $50.00 | Jewelry | 20% | $10.00 | $15.00 | $5.00 | $20.00 | 40.00% |
Selling in lower-fee categories like Electronics (8%) yields the highest margins, while Jewelry (20%) cuts profits the most at the same price point.
Authority Resources & Further Reading
These are the most trusted and authoritative sources to reference when writing or validating content about Walmart Marketplace fees:
| Resource | Type | Link |
|---|---|---|
| Walmart Marketplace Official Pricing Page | Official Source | marketplace.walmart.com/pricing |
| Walmart Referral Fee Schedule (Official) | Official Fee Chart | marketplacelearn.walmart.com – Referral Fee Schedule |
| Walmart Seller Center – Getting Started | Official Onboarding | seller.walmart.com |
| Jungle Scout – Walmart Fees Guide | Third-Party Expert Guide | junglescout.com |
| Helium 10 – Walmart Seller Guide | SEO & Seller Tool Resource | helium10.com |
| Investopedia – Marketplace Fee Explainer | Finance Authority | investopedia.com |
| Shopify Blog – Selling on Walmart | eCommerce Resource | shopify.com/blog |
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Operating System: Web
Application Category: FinanceApplication
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